More Reasons To Choose PAG

  • Products conceived, designed and manufactured by PAG in the UK

  • Direct contact with the in-house product designers and manufacturers

  • Manufacturing quality standard certified to ISO9001:2008

  • Batteries independently tested to UN standard

  • Batteries fully compliant with air transport regulations

  • Unsurpassed safety record

  • More than 40 years of specialist knowledge

  • Full technical support provided throughout the product’s lifetime

  • Fast turnaround on service and repairs

  • International network of authorised service centres

  • Free recycling program for expired PAG batteries

  • Air transport advice for all PAG customers

Producing a first class broadcast battery system is as much an art as it is a science. The degree of engineering skill required is considerable. Within the Research & Development Department at PAG we have the skills that set us apart from other battery manufacturers, especially the ‘copiers’ that flood the market with low-quality products and make outrageous claims.

PAG is the original designer and manufacturer of its products. With more than 45 years experience and countless successful designs under our belt, we are in the best position to give you the very latest and best in portable power technology and design.

We do not use off-the-shelf cell-packs and protection circuits; we choose instead to use our own superior, patented systems, enabling us to create technologically advanced and innovative products, that are safer, more compact and lightweight, and better suited to today’s broadcast professionals, in every respect.

This is what PAG stands for. The choice is yours.

Alan Lavender
Chief Executive, PAG Ltd.


About Us
PAG is best known for providing batteries, chargers and on-board camera lighting, for broadcasters, production companies, hire companies, freelancers, cinematographers, videographers, the military and civil authorities.

Industry Pioneers
PAG is one of the industry’s longest established battery manufacturers. The company began designing and manufacturing production and post-production equipment for the film industry in 1968. In the early 1980s PAG entered the broadcast television arena with power products for the the first portable electronic cameras.

  • PAGlok was one of the industry’s earliest battery mounting systems, and is still in use today.

  • PAG pioneered microcomputer-controlled fast-charging for broadcast camera batteries. It had previously been believed that fast-charging was dangerous and would reduce battery life; PAG proved the opposite was possible.

Technological Innovation
PAG has always maintained its own Research & Development facility, which is responsible for the world-leading technology that is embodied throughout its product range today:

  • PAGlink is the only system that enables you to link multiples of batteries for charge or discharge.

  • PAG’s unique charging software is the best for extending battery life.

  • Paglight is the only on-board camera light designed for use with multiple lighting technologies.

Premier Quality
PAG endeavours to create the highest quality product for the market. The name ‘PAG’ on a battery, charger or camera light is an assurance that only the best materials have been used in its construction, and that it has been designed to have the longest possible service life.

Quality AssuranceServiceGuarantee

The Best Value for Money In The Industry
PAG offers technologically advanced, high-quality products at a competitive price. Our total battery design philosophy ensures the longest possible working life. Some customers have reported 7 years use from their PAG Li-Ion batteries, which is well in excess of the industry average. PAG guarantees its PAGlink Li-Ion batteries for 3 years, with no restrictions on the conditions of use. When the already attractive price is divided by the number of years service provided, we believe that PAG batteries offer the best value for money in the industry.

To prevent automated spam submissions leave this field empty.